Senior Data Analyst - Marketing

Stack

Responsibilities

• ▹Own the end-to-end marketing measurement strategy across experimentation, media mix modeling, and attribution for paid and PLG channels
• ▹Establish and evolve the attribution framework connecting platform data, multi-touch attribution, MMM, and experiments
• ▹Translate complex measurement outputs into clear recommendations on investment, pipeline, revenue and efficiency targets (CAC, payback, LTV to CAC)
• ▹Serve as subject matter expert on measurement, educating stakeholders on causality, model uncertainty and limitations of platform metrics
• ▹Design and run always-on incrementality tests (user-level and geo-level) to quantify causal impact of channels and campaigns
• ▹Calculate incremental lift, incrementality percent and incremental ROAS/CPA to guide budget reallocation
• ▹Build repeatable analysis templates and playbooks for experiment design and readouts
• ▹Partner with channel owners (paid search, paid social, lifecycle, website/SEO) to build an experimentation roadmap
• ▹Build and maintain media mix models to estimate channel contribution and optimal budget allocation
• ▹Incorporate seasonality, adstock and saturation effects, validate models through backtesting
• ▹Turn MMM insights into budget scenarios and forecasts for non-technical stakeholders
• ▹Build context and tooling that let marketing teams run accurate self-serve analytics
• ▹Use AI tools as a core part of daily work to accelerate analysis and establish AI-forward practices
• ▹Identify and fix gaps and inconsistencies in marketing data at the root

Requirements

• ▹6+ years in marketing analytics, data science, or a related role, with a focus on performance marketing and/or PLG growth
• ▹Deep understanding of marketing attribution and incrementality testing

Soft skills

About the company

Supabase is the Postgres development platform, built by developers for developers, providing a complete backend solution including Database, Auth, Storage, Edge Functions, Realtime, and Vector Search.