A Senior Data Analyst role in Lodgify's Data Team, working closely with Product, focused on funnel optimization, user journey analysis and leading A/B tests.
Responsibilities
- ▹Own end-to-end funnel analysis across all product areas, identifying drop-off points and conversion opportunities
- ▹Analyze user journeys through activation, engagement and retention to uncover friction points
- ▹Partner with Product teams to prioritize and measure funnel improvement initiatives
- ▹Define customer value metrics and business KPIs (ARR, churn, LTV, CAC) and translate them into product signals
- ▹Create insightful dashboards showing how product improvements impact business outcomes
- ▹Autonomously design and lead A/B tests focused on funnel conversion improvements
- ▹Proactively propose experiments to unlock new customer value levers
- ▹Select success metrics, analyze results and interpret statistical significance
- ▹Develop and maintain data models using dbt (incremental models, snapshots, documentation, tests, macros)
- ▹Optimize BigQuery queries using clustering/partitioning for performance and cost efficiency
- ▹Work as an embedded peer within Product squads
- ▹Communicate findings to technical and non-technical stakeholders, mentor junior analysts
Requirements
- ▹5+ years of experience in a data analyst role, preferably in SaaS or product analytics
- ▹Proven experience in funnel analysis and optimization with a track record of improving conversion
- ▹Strong A/B testing expertise, designing experiments and analyzing statistical significance
- ▹Strong business acumen and project management skills
- ▹Expert-level SQL including window functions and query optimization, with BigQuery or similar cloud data warehouse experience
- ▹Excellent communication skills translating insights into business recommendations
- ▹Experience with dbt for data transformation and modeling
- ▹Proficiency in data visualization
Soft skills
Autonomous work styleStrong communication with technical and non-technical audiencesMentoring
About the company
Lodgify is a fast-growing, Barcelona-headquartered company leading the vacation rental industry. Backed by $30M in funding, its platform helps property owners and managers grow their business. The team has 380+ people representing over 60 nationalities.
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