Data Analyst (Performance Marketing)

Stack

Responsibilities

• ▹Work primarily with the marketing team and help make correct data-informed decisions
• ▹Automate the management and monitoring of marketing platforms (campaign status tracking, performance monitoring, budget control, anomaly detection)
• ▹Build scripts and tools to interact with ad platform APIs and streamline routine tasks
• ▹Create AI-assisted workflows using LLM APIs
• ▹Develop and support dashboards and reports that provide transparency into campaign performance and business KPIs
• ▹Contribute to the internal BetterBI system, consolidating marketing, financial and product data
• ▹Help design a scalable and maintainable analytics infrastructure and improve internal data workflows

Requirements

• ▹2+ years of experience as a Data Analyst in a product-oriented company
• ▹Full proficiency in SQL and Excel
• ▹Confident Python skills for data manipulation and scripting
• ▹Experience with Performance Marketing analytics, including paid marketing metrics and advertising platforms such as Meta Ads, Google Ads and TikTok Ads
• ▹Hands-on experience with BI tools and data visualization (e.g., Tableau)
• ▹Practical experience using ChatGPT, Gemini or other LLM APIs, with a good grasp of prompt engineering to solve business tasks
• ▹Ability to understand business needs and turn data into actionable insights
• ▹Strong English written and verbal communication skills

Nice to have

• ▹Experience with product analytics platforms (Amplitude, Firebase, AppsFlyer, etc.)
• ▹Understanding of A/B testing methodologies and experimentation frameworks

Soft skills

What we offer

• ▹A mission that inspires
• ▹Trust without micromanagement: you manage your time and make decisions independently
• ▹Growth opportunities: 90% of leads have grown within the company
• ▹Flexible work format: office, remote or hybrid
• ▹Wellness: workouts with professional trainers in the corporate gym, massage, corporate lunches, sports and team activities, online workouts, partner discounts and free access to the products
• ▹Health insurance and corporate doctor
• ▹Open communication and transparency across teams
• ▹Support for sports events: entry fees are covered
• ▹Modern equipment and new hardware
• ▹Legal and finance support from experienced specialists

About the company

BetterMe is a global wellness ecosystem empowering millions of people to become better physically, mentally and emotionally. The team has doubled in size over the past two years and was named among Forbes' Top 10 Best Places to Work in 2026.