As Developer Advocate, Growth at LaunchDarkly, you turn high-intent signups routed by the Growth team into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to every signup. This is a new, deliberately test-and-learn motion.
Stack
Responsibilities
- ▹Activate high-intent signups routed by the Growth team, helping them get an SDK live and reach real usage
- ▹Help first: solve real problems (a stuck install, the right tutorial, a working example) with personalized outreach
- ▹Build a public voice: create tutorials, videos, and posts under your own name
- ▹Create first-success content and run sessions and office hours on experimentation, observability, guarded releases, and AI Configs
- ▹Build AI-assisted workflows for outreach, next-step suggestions, and usage analysis
- ▹Report back on what's working and which signals predict success, to tune targeting, scoring, and onboarding
- ▹Route sales conversations, support escalations, and product issues to the teams who own them
Requirements
- ▹A technical foundation from a prior role (developer, support/solutions engineer, or customer-facing technologist) with the ability to troubleshoot an SDK integration
- ▹Genuine empathy for developers and their problems
- ▹Curiosity about how a business engine works: funnels, activation, conversion
- ▹Fluency with AI tools, with your own workflows to show
- ▹Strong communication across writing, video, and live sessions
- ▹Comfort with ambiguity in a motion that's still being defined
Nice to have
- ▹Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
- ▹An existing audience or content track record with a developer audience
- ▹Experience working with intent signals, lead scoring, or product analytics
- ▹Breadth across languages, frameworks, and SDKs
Soft skills
Empathy and a genuine desire to helpCuriosity and data-driven thinkingComfort with ambiguity and an evolving playbookStrong multi-format communication
What we offer
- ▹Target pay (Level 3): Zone 1 $136,000-$187,000; Zone 2 $122,000-$168,000; Zone 3 $116,000-$159,000
- ▹Restricted Stock Units (RSUs)
- ▹Health, vision, and dental insurance
- ▹Mental health benefits
About the company
LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong, improving release velocity and stability and maximizing the business impact of every feature.
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