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Developer Advocate, Growth

Softwareentwickler • Remote • Vollzeit Vereinigte Staaten USA

As Developer Advocate, Growth at LaunchDarkly, you turn high-intent signups routed by the Growth team into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to every signup. This is a new, deliberately test-and-learn motion.

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Responsibilities

  • Activate high-intent signups routed by the Growth team, helping them get an SDK live and reach real usage
  • Help first: solve real problems (a stuck install, the right tutorial, a working example) with personalized outreach
  • Build a public voice: create tutorials, videos, and posts under your own name
  • Create first-success content and run sessions and office hours on experimentation, observability, guarded releases, and AI Configs
  • Build AI-assisted workflows for outreach, next-step suggestions, and usage analysis
  • Report back on what's working and which signals predict success, to tune targeting, scoring, and onboarding
  • Route sales conversations, support escalations, and product issues to the teams who own them

Requirements

  • A technical foundation from a prior role (developer, support/solutions engineer, or customer-facing technologist) with the ability to troubleshoot an SDK integration
  • Genuine empathy for developers and their problems
  • Curiosity about how a business engine works: funnels, activation, conversion
  • Fluency with AI tools, with your own workflows to show
  • Strong communication across writing, video, and live sessions
  • Comfort with ambiguity in a motion that's still being defined

Nice to have

  • Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
  • An existing audience or content track record with a developer audience
  • Experience working with intent signals, lead scoring, or product analytics
  • Breadth across languages, frameworks, and SDKs

Soft skills

Empathy and a genuine desire to helpCuriosity and data-driven thinkingComfort with ambiguity and an evolving playbookStrong multi-format communication

What we offer

  • Target pay (Level 3): Zone 1 $136,000-$187,000; Zone 2 $122,000-$168,000; Zone 3 $116,000-$159,000
  • Restricted Stock Units (RSUs)
  • Health, vision, and dental insurance
  • Mental health benefits

About the company

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong, improving release velocity and stability and maximizing the business impact of every feature.

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