Makes Dust's value undeniable through product storytelling — demo videos, product walkthroughs, and high-quality assets that work across the funnel, from awareness to activation.
Responsibilities
- ▹Turn complex product capabilities into clear narratives that resonate with technical and non-technical audiences
- ▹Partner closely with Engineering and Design to stay ahead of the roadmap and identify the strongest stories behind new capabilities
- ▹Define how features, workflows, and use cases should be demoed across launches, campaigns, and sales
- ▹Own the demo environment, keeping it current, polished, and ready for any audience
- ▹Build and maintain a high-quality library of demo videos across use cases, personas, and stages of the customer journey
- ▹Produce product walkthroughs, explainers, launch videos, and short-form assets
- ▹Take assets from initial concept through scripting, production, and final delivery
- ▹Set and maintain a high creative bar for every asset
- ▹Proactively produce assets for feature launches so strong product storytelling is built into the launch process from the start
- ▹Produce scalable content reusable across channels and customer touch points
- ▹Create reusable templates, systems, and production workflows to help the marketing team move faster
- ▹Partner cross-functionally to adapt core product stories for different audiences
Requirements
- ▹4-6 years of experience in product marketing, solutions engineering, or a related role with a strong portfolio of demo videos and product assets
- ▹Ability to independently produce high-quality demo and explainer videos without relying on dedicated production resources
- ▹Strong product intuition: can quickly learn a complex product, identify what matters, and find the right angle
- ▹Excellent storytelling skills and a clear understanding of the difference between showing features and telling a compelling product story
- ▹Proficiency with screen recording, video editing, and design tools (Screen Studio, After Effects, Jitter, Figma, or equivalent); motion graphics experience a plus
- ▹Deep fluency with AI tools, actively used as part of daily work
Nice to have
- ▹Experience at a product-led growth or developer tools company where the product itself is central to the marketing
- ▹Background in engineering, product, or design
- ▹Familiarity with building demo environments or sandbox accounts for sales/marketing use
Soft skills
Excellent storytelling skillsStrong product intuitionAbility to work independently without dedicated production support
What we offer
- ▹Significant equity package in a Sequoia-backed startup
- ▹Health insurance for you and your dependents
- ▹New MacBook Pro or Linux machine, monitor, keyboard, etc.
- ▹The opportunity to travel to Paris multiple times a year
- ▹Regular team events and off-sites
About the company
Dust is an enterprise AI platform providing flexible model choice and a collaborative interface for humans and AI agents to rewire how work gets done. Customers include Datadog, 1Password, Cursor, Clay, Vanta, and Persona, with 70%+ weekly active users. The Sequoia-backed company was named to The Generalist's Future 50 list.
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