Customer Journey & App Analytics Apprentice

Stack

Responsibilities

• ▹Support the analysis of customer journeys across the website and mobile apps, from discovery and purchase to delivery, return and after-sales service
• ▹Contribute to the preparation, analysis and monitoring of customer journey experiments, including A/B tests
• ▹Help formulate analytical hypotheses, define success metrics, analyze experiment results and identify actionable recommendations
• ▹Investigate customer behavior across touchpoints, segments, markets and devices
• ▹Support the analysis of mobile app usage (engagement, conversion, retention)
• ▹Explore app analytics data to find opportunities to improve the customer experience and app performance
• ▹Build and maintain recurring dashboards, reports and analyses for stakeholders
• ▹Investigate unexpected trends, data quality issues, tracking gaps and inconsistencies
• ▹Contribute to improving event tracking plans and analytics documentation
• ▹Translate business and product questions into analyses, metrics and data requirements
• ▹Present findings and recommendations clearly to technical and non-technical stakeholders
• ▹Participate in team rituals: planning, knowledge sharing, peer reviews and documentation

Requirements

• ▹Pursuing a Master's degree or equivalent in data analytics, data science, business analytics, economics, engineering, marketing analytics or another quantitative field
• ▹Strong interest in customer behavior, product analytics, experimentation and digital products
• ▹Solid SQL skills: writing, reviewing and improving analytical queries
• ▹Understanding of the main principles of A/B testing and experimentation, or motivation to learn them
• ▹Interest in mobile app analytics
• ▹Comfortable working with data from different sources, attentive to data quality and consistency
• ▹Already enrolled in a work-study program at a French school (contrat d'alternance / d'apprentissage)

Nice to have

• ▹Experience with analytics tools such as Amplitude, GA4, Mixpanel or similar
• ▹Prior work on A/B testing, experimentation or product performance analysis
• ▹Familiarity with mobile app analytics, event taxonomies or tracking plans
• ▹Experience with BigQuery or another cloud data warehouse

Soft skills

What we offer

• ▹Hybrid work: 2 remote days a week and 1 remote work week per quarter, plus 3 flex days
• ▹Employee Resource Groups, mentorship programs, accessibility policies and cultural competency training
• ▹Mission-driven work environment

About the company

Back Market is a global marketplace for refurbished devices, offering reliable, affordable tech with 92% less carbon emissions than new. It is a certified B Corp with a score of 93.2.