Content CRO/UX Specialist

Stack

Responsibilities

• ▹Own the CRO strategy for blog and tutorials: identify the biggest conversion opportunities, maintain a prioritised hypothesis backlog and set quarterly OKRs
• ▹Design and implement UX improvements: layouts, CTAs, page structure and copy direction for conversion elements
• ▹Set up and run A/B and multivariate tests with pre-defined hypotheses and kill criteria
• ▹Analyse test results to statistical significance and document every finding - win, loss or inconclusive
• ▹Ensure winning tests get rolled out and don't sit in staging
• ▹Align with the Head of Content on roadmap, brand voice and conversion trends

Requirements

• ▹3+ years of experience in the CRO/UX field
• ▹Experience working with long-form content formats
• ▹UX thinking that goes beyond aesthetics - able to diagnose why users don't convert
• ▹Analytical rigor - comfortable with data, aware of its limits, confident in data-driven decisions
• ▹Ability to write or direct conversion copy that stays on-brand
• ▹Strong prioritization instincts

Nice to have

• ▹Experience in a content-led or SEO-heavy environment
• ▹Familiarity with SaaS/web hosting conversion patterns
• ▹Basic HTML/CSS knowledge

Soft skills

What we offer

• ▹360 growth: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries and industry subscriptions
• ▹Internal mobility and career growth
• ▹Freedom to work from home or anywhere, with a home office budget
• ▹Flexible schedule
• ▹Company-provided sick days, 20 paid suspension days, Headspace subscription and recharge leave
• ▹Wellbeing-dedicated events
• ▹Company events: Town Hall, Meet the Client, team-building and workations
• ▹Milestone gifts for weddings, new parenthood and graduations
• ▹Competitive payment based on skills and experience

About the company

Hostinger is a 900+ person, AI-powered company serving over 4 million clients in 150 countries, helping creators and entrepreneurs bring their ideas to life faster and easier.