UX Designer/Product Lead (Core Team, Equity-Based, Remote EU-wide)

Stack

Responsibilities

• ▹Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions and retention loops
• ▹Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement and retention (MAU)
• ▹Define success metrics, hypotheses and experiments
• ▹Run regular user interviews and usability tests, especially with Gen Z and young millennials
• ▹Create lightweight research plans and turn them into actionable product decisions
• ▹Build and maintain feedback loops: surveys, in-app prompts, churn reasons and community-driven insights
• ▹Design key flows and interaction patterns with strong attention to detail
• ▹Improve fun factors: gamification, spontaneity, social mechanics and micro-interactions
• ▹Work closely with engineering to ship quickly with high UX quality
• ▹Collaborate on AI-assisted workflows

Requirements

• ▹Strong track record in UX/Product Design or Product Management with deep UX ownership
• ▹Proven ability to improve activation and retention through product iteration
• ▹Comfort working in early-stage environments
• ▹Excellent UX craft: flows, interaction design, usability and visual polish
• ▹Strong product thinking: prioritization, experimentation, metrics and user behavior
• ▹Ability to run user interviews independently and turn insights into shipped improvements
• ▹German knowledge (to research and validate with German-speaking users)
• ▹Europe-based only (EU + Eastern Partnership countries), fully remote
• ▹Founder-level ownership: proactive, fast, direct and accountable

Soft skills

What we offer

• ▹Core team role with company shares
• ▹Fully remote
• ▹Flexible working hours
• ▹Path toward a paid leadership role after fundraising
• ▹High-impact mission: tackling loneliness and helping people build real friendships in real life

About the company

baesh is a Gen Z social platform that helps people meet in real life through activities, communities and shared interests. Its first market is Berlin.