Product Manager

Stack

Responsibilities

• ▹Define product vision and strategy aligned with company goals
• ▹Conduct product discovery: user research, funnel analysis, competitor benchmarking
• ▹Identify growth and monetization opportunities; validate ideas through hypotheses and MVPs
• ▹Build and maintain quarterly and monthly product roadmaps
• ▹Prioritize initiatives based on business impact, user value, effort and risk
• ▹Translate initiatives into clear PRDs, user stories and acceptance criteria
• ▹Own delivery end-to-end: discovery, build, launch, measure
• ▹Own the full product funnel: activation, engagement, course completion, checkout to paid
• ▹Optimize pricing, paywalls, trial mechanics and AI upsells
• ▹Drive MRR and LTV growth
• ▹Monitor core product metrics and run post-launch analysis
• ▹Deliver weekly product reports

Requirements

• ▹3+ years in product management for subscription-based consumer products (mobile app and/or web), ideally in wellness, EdTech or another high-frequency B2C category
• ▹Full ownership of at least one product or major surface end to end
• ▹Hands-on customer development experience: user interviews, problem discovery
• ▹A working feedback loop you've built and owned, connecting user feedback with product analytics
• ▹Proven track record owning web2app and web2web funnels from landing to checkout
• ▹Strong command of subscription analytics: cohort retention (M1/M2+), LTV, ARPU, churn
• ▹Hands-on experience running A/B experiments: hypothesis design, prioritization, reading results
• ▹Fluency with a modern product analytics stack (PostHog, Amplitude, Mixpanel) and revenue data (Stripe)
• ▹Experience owning paywall, pricing and monetization with accountability for revenue impact
• ▹Confidence leading cross-functional delivery across engineering, design, QA, analytics and content
• ▹English at a B2 level or above

Soft skills

About the company

SBC Performance drives scalable growth for brands expanding globally across eCommerce, health & wellness, education and entertainment. It combines data-driven paid media, performance creative and advanced analytics to turn marketing into a predictable revenue engine, trusted by 200+ companies managing $150M+ in ad spend.