Market Research and AI Transformation Lead - 6 Month Fixed Term Contract

Stack

Responsibilities

• ▹Lead quantitative market research projects from brief through to delivery, including survey design, methodology development, analysis and reporting across audience segmentation, concept and creative testing, brand health tracking and campaign evaluation
• ▹Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders are engaged and able to use insights confidently
• ▹Analyse and interpret data independently and in partnership with Data Science, UX Research and Marketing, bringing together evidence into clear, actionable narratives
• ▹Identify opportunities to use AI-led approaches to improve research quality, efficiency and insight generation
• ▹Work closely with Senior Brand Managers, Brand Directors and wider Marketing teams to ground brand and marketing strategies in robust customer insight
• ▹Manage third-party research suppliers across qualitative and quantitative projects, from briefing through relationship management, budget tracking and delivery
• ▹Proactively spot opportunities where research can help answer business questions or shape decisions
• ▹Support non-research colleagues by building simple, self-service processes such as creative testing

Requirements

• ▹Significant hands-on experience in a market research role, agency-side, client-side or equivalent, with strong quantitative research capability
• ▹Experience implementing, experimenting with, or a strong interest in AI-led approaches within market research, insight or marketing effectiveness
• ▹Confidence designing research methodologies, writing surveys, analysing data, creating reports and presenting findings clearly

Soft skills

About the company

Trainline is a champion of rail, building a greener, more sustainable future of travel. It is Europe's number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, collaborating with 270+ rail and coach companies in over 40 countries. The FTSE 250 company employs over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid.