Associate Director / Senior Associate Director, Business Analytics - Oncology (Remote)

Stack

Responsibilities

• ▹Conduct and interpret advanced analytics to support decisions on promotional strategy and effectiveness (ROI and marketing mix)
• ▹Marketing mix modeling, ROI analyses, patient flow analyses, non-personal/digital promotion analytics and reporting, customer profiling, targeting and segmentation, predictive modeling
• ▹Support brand planning through targeting, segmentation and digital activity tracking
• ▹Set up experimental pilots to support testing and learning
• ▹Communicate analytical results and ensure internal customers use them effectively
• ▹Liaise between Marketing and Sales in developing business tactics and strategies
• ▹Lead the development of targets and segments aligned with business strategy
• ▹Share knowledge of analytical methodologies and high-quality vendors, including digital agencies, within the department

Requirements

• ▹Bachelor's degree and seven years of analytic experience with relevant data sources and methodologies, or Master's degree and five years (AD level)
• ▹Sr. AD level: Bachelor's in Mathematics, Statistics, Engineering, Business/Data analytics or equivalent with eight years, or Master's with six years of healthcare/pharmaceutical or academic experience
• ▹Proficiency in advanced analytical techniques, including multivariate and promotional responsiveness techniques
• ▹Proficiency in customer identification and segmentation that has influenced marketing and sales strategy
• ▹Experience in digital analytics (email, banner, mobile, alerts) or another analytical field with a demonstrated passion for digital technology
• ▹Experience using claims data for patient data analytics, such as patient flow analyses
• ▹Experience analyzing campaigns, in-campaign analytics and working with consumer marketing databases
• ▹Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL; Excel and PowerPoint
• ▹Expertise in Oncology and/or Rare Disease
• ▹Ability to manage multiple projects at the same time
• ▹Legally authorized to work in the United States without restriction; willingness to take a drug test and post-offer physical (if required); 18 years or older

Soft skills

What we offer

• ▹Potential role-specific discretionary bonus
• ▹Potential relocation support
• ▹Remote work