Staff AI Content Designer

Stack

Responsibilities

• ▹Own content strategy, narrative flow and interaction logic across the full customer journey (discovery, personalization, shopping, subscription management, activation, conversion)
• ▹Use an AI-native workflow: synthesize user insights, build rapid interactive prototypes (using tools like Claude Code, Gemini, Figma AI)
• ▹Lead content for AI-powered surfaces where copy responds dynamically to context and behavior
• ▹Design for conversation and interaction, shaping response patterns and interaction flows
• ▹Serve as the quality bar for copy precision, tone and interaction clarity
• ▹Drive experimentation and A/B testing to inform design and content decisions
• ▹Build scalable content systems, frameworks and governance models
• ▹Evolve HelloFresh's tone-of-voice guidelines for conversational and AI-generated content
• ▹Support content execution across HelloFresh's family of brands

Requirements

• ▹7+ years of experience in content design, UX writing, conversation design or a related field
• ▹A portfolio demonstrating strong output and a clear point of view
• ▹Experience designing for dynamic or personalized digital products
• ▹Proven ability to think in systems, from framework-level design to microcopy
• ▹Proven ability to influence product direction, not just execute on it
• ▹Fluency in English, proficiency in Figma and AI tools (Claude, Gemini), familiarity with agile ways of working

Nice to have

• ▹Familiarity with AI-powered surfaces, recommendation systems or adaptive content
• ▹Experience in subscription, e-commerce or growth-stage consumer products
• ▹Comfort in experimentation-driven environments

Soft skills

What we offer

• ▹Box discount: 75% off weekly HelloFresh and Chefs Plate meal kits, 50% off Factor
• ▹Health and dental benefits from day one, health spending account
• ▹Unlimited access to the Headspace app
• ▹25% discount on GoodLife fitness memberships
• ▹Competitive RRSP matching program
• ▹Generous vacation and PTO
• ▹Parental leave top-up program
• ▹Flexible hybrid work, minimum 2 days in office per week

About the company

HelloFresh is a leading meal-kit and recipe-box company shaping the full customer journey — from discovery to activation to loyalty — increasingly through AI-powered surfaces. The Toronto team shapes the content experience across HelloFresh's family of brands (HelloFresh, Chefs Plate, Factor).