Head of Developer Growth Marketing

Responsibilities

• ▹Own paid and organic acquisition driving free trials and new customers within budget
• ▹Analyze performance across the full customer lifecycle — acquisition, activation, conversion, expansion — and make real ROI calls
• ▹Define PLG funnel activation milestones, instrument the signup → activation → trial → paid journey, and build messaging and lifecycle moments
• ▹Orchestrate channels: influencer programs, newsletter/community sponsorships, social, paid ads, SEO, LLM/answer-engine optimization, email lifecycle, owned media
• ▹Own Depot's developer brand voice
• ▹Hire, lead, and develop the marketing team
• ▹Set the planning, forecasting, and reporting cadence
• ▹Partner with Engineering, Sales, and Solutions Engineering on launches and positioning

Requirements

• ▹Proven track record driving acquisition at scale in a B2B or API-first company, with real budget discipline and self-serve funnel experience
• ▹Developer credibility: genuine empathy for how developers evaluate tools, ability to write content technical people trust
• ▹Brand expression experience in a crowded infrastructure market
• ▹Data-driven, strategic, ruthlessly prioritizing operator, comfortable in PostHog, Amplitude, or equivalent
• ▹Experience building and leading high-performing marketing teams (typically 7+ years)

Nice to have

• ▹DevOps, CI/CD, or developer-infrastructure category experience
• ▹Scaled a marketing org through a Series B or comparable phase
• ▹Experience with both PLG self-serve and sales-assisted enterprise motions
• ▹Ships content yourself — blog posts, talks, social threads, product explainers

Soft skills

About the company

Depot helps software teams build faster and spend less time waiting; the platform spans Depot CI, remote container builds, GitHub Actions runners, remote cache, registry, APIs, SDKs, and the CLI.