CRM & Data Intelligence Coordinator

Stack

Responsibilities

• ▹Coordinate the launch and tracking of campaigns with the teams involved
• ▹Define audiences and segmentation criteria for marketing and demand generation campaigns
• ▹Define campaign processes to improve launch times, operations and effectiveness
• ▹Analyse the performance of campaigns, channels and audiences, identify optimisation opportunities and measure the impact on lead generation, conversion and business contribution
• ▹Identify new tools or channels that make lead and sales generation more effective
• ▹Analyse the market, competitors, trends and customer behaviour to support sales and marketing strategy and define go-to-market strategies
• ▹Identify and prioritise the highest-potential segments and audiences based on customer, behavioural and commercial value data
• ▹Coordinate CRM and automation initiatives, including workflows, lead nurturing and customer journeys
• ▹Find ways to improve how information in the CRM is captured, traced and used
• ▹Help develop automation, data integration and analytics capabilities
• ▹Take part in the international Pardot team's global projects on Salesforce and data management and analysis

Requirements

• ▹3-5 years of experience in CRM, Customer Insights, Business Intelligence, Data Analytics or Sales Operations roles
• ▹Experience in data analysis and management, CRM management and project coordination
• ▹Proficiency in Power BI, Excel and Salesforce
• ▹Analytical, organised, results-oriented profile with good coordination and communication skills
• ▹High level of English

Nice to have

• ▹Knowledge of SQL and automation tools

Soft skills

What we offer

• ▹Permanent contract
• ▹Competitive fixed salary
• ▹Performance incentives (variable component)
• ▹Meal card
• ▹Private health insurance
• ▹Free, confidential access to psychology sessions and mental health resources
• ▹Monthly allowance for working from home
• ▹Flexible hybrid work model combining office and remote work
• ▹Well Hub (formerly Gympass) platform for exercise, mental health and nutrition

About the company

Ayming is a strategic services company working with organisations worldwide in innovation, strategy and taxation, with more than 1,500 experts in 14 countries. The Spanish office focuses on innovation strategy and funding for public and private organisations.