Lead, Business Analysis

Stack

Responsibilities

• ▹Build a disciplined, exceptional analytical team; develop and execute a comprehensive data and analytics roadmap and strategy
• ▹Hire, develop and retain a high-performing team of analytics professionals
• ▹Data insights and analytics, including forecast building, business analysis, and model development and productionisation, to support product, operations, marketing and engineering
• ▹Answer business questions such as actual CAC per channel, which customer segments are more or less engaged, customers' share of wallet, typical behaviour of a Moniepoint consumer, and which products cause the biggest incremental engagement
• ▹Partner with growth, product and engineering managers to ensure the right data is collected for meaningful business insights
• ▹Create and maintain the yearly forecast and budget for your products
• ▹Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention
• ▹Own and optimise specific business metrics or commercial goals, from new user acquisition through conversion, activation, retention and expansion
• ▹Perform detailed product analysis covering the product management funnel, implementing changes into the buying funnel to improve conversion
• ▹Design and execute A/B testing programs to optimise sales and conversion rates at each funnel stage
• ▹Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests with the biggest business impact
• ▹Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn
• ▹Use comprehensive analytics from marketing acquisition to product usage; analyse user behaviour to improve the sales funnel and assess campaign performance
• ▹Define and track growth metrics including CAC, activation rate, retention rate, payback time and revenue per customer
• ▹Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities

Requirements

• ▹5+ years in Analytics and Analytics Management
• ▹2+ years in a management role managing teams and driving strategic initiatives
• ▹Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment
• ▹Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets
• ▹Strong analytical skills with the ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing and funnel optimisation
• ▹Deep SQL knowledge
• ▹Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc.)
• ▹Deep understanding of data analytics, user behaviour analysis and segmentation
• ▹Strong communication skills through verbal presentations, written reports and visual media
• ▹Proven ability to build, mentor and scale high-performing product teams
• ▹Expertise in data analytics tools and digital marketing platforms, with the ability to manage and mentor teams of marketers, analysts and designers
• ▹Strategic thinker with strong commercial awareness and business acumen

Nice to have

• ▹Advanced degree in Business or STEM
• ▹Experience in Growth Analytics, Product analytics and Credit risk analytics
• ▹Background in both mass-marketing and product-led growth models
• ▹Experience managing P&L or budget responsibility

Soft skills

What we offer

• ▹A people-first culture where all opinions carry weight
• ▹A learning and development-focused environment: knowledge sharing, training and regular internal technical talks
• ▹Attractive salary, pension, health insurance, annual bonus and other benefits

About the company

Moniepoint is Africa's all-in-one financial platform, serving 20 million businesses and individuals each month with payments, banking, credit and business management tools; it is Nigeria's largest merchant acquirer.