Analytics Manager - CRM

Responsibilities

• ▹Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement, and retention
• ▹Design, implement, and own the global measurement framework for CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment
• ▹Collaborate with CRM technology and Product teams to define data requirements and improve data quality
• ▹Lead performance analysis and insight generation for CRM stakeholders, presenting strategic updates to Marketing leadership
• ▹Contribute to the development of segmentation, statistical models, and analytical methodologies
• ▹Support the evaluation of propositions and campaigns using rigorous statistical practices
• ▹Manage and mentor two CRM analysts

Requirements

• ▹5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity

About the company

Wise is a global technology company building the best way to move and manage the world's money, on a mission to make sending money abroad, spending abroad, and international payments easier and cheaper for everyone, everywhere.