Sr Staff Product Manager — AI & Product Led Motion

Stack

Responsibilities

• ▹Define and execute the AI-native product-led motion strategy across the ITSM portfolio
• ▹Own the AI customer journey from discovery through activation to enterprise-scale expansion
• ▹Partner with feature teams to ensure every new AI capability is built with telemetry, discoverability, and activation from day one
• ▹Build data-driven growth engines by defining product telemetry, usage intelligence, and experimentation frameworks
• ▹Design product-led experiences including onboarding, in-product guidance, and recommendations to accelerate AI activation
• ▹Develop and scale Product Qualified Lead (PQL) models and product-to-sales engagement motions
• ▹Use experimentation and analytics to measure and improve growth metrics such as activation, conversion, retention, and expansion
• ▹Lead cross-functional execution across Engineering, Product, Design, Data Science, Marketing, Sales, and Customer Success

Requirements

• ▹8+ years of Product Management experience building and scaling enterprise SaaS, AI, workflow automation, or platform products
• ▹Proven experience defining and executing Product-Led Motion, Product-Led Growth, or Product-Led Sales strategies
• ▹Deep understanding of product telemetry, instrumentation, usage analytics, and experimentation frameworks
• ▹Demonstrated ability to translate customer behavior and product usage insights into product strategy
• ▹Experience designing activation journeys, onboarding experiences, and feature discovery
• ▹Strong analytical skills to define KPIs, perform cohort analysis, and evaluate funnels
• ▹Experience working with AI-powered products and understanding how AI capabilities create customer value
• ▹Exceptional cross-functional leadership and communication skills

Nice to have

• ▹Experience with AI Agents, Agentic AI, or Generative AI
• ▹Experience in ITSM, ITOM, or enterprise workflow platforms
• ▹Experience building growth loops, self-service adoption models, or PQL frameworks
• ▹Familiarity with product analytics platforms such as Pendo, Amplitude, or Mixpanel
• ▹Experience with AI-powered personalization or recommendation systems
• ▹Experience with enterprise SaaS platforms such as ServiceNow

Soft skills

What we offer

• ▹Base pay of $190,900 - $334,100 (location-dependent), plus equity and variable/incentive compensation
• ▹Health plans including flexible spending accounts
• ▹401(k) Plan with company match, ESPP
• ▹Matching donations, flexible time away plan, and family leave programs

About the company

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter, faster, and better. Founded by engineer Fred Luddy, the company builds technology that automates busywork so people can focus on meaningful work.