Ads AI Analytics Lead II

Stack

Responsibilities

• ▹Define ads ontologies and canonical metrics for campaigns, budgets, creatives, and audiences
• ▹Build dbt models and curated marts in Snowflake or BigQuery, orchestrated with Airflow
• ▹Ingest and structure unstructured ads content, publishing retrieval-ready datasets
• ▹Design and evaluate RAG workflows (hybrid search, re-ranking)
• ▹Design agent reasoning, tools, and policies with human-in-the-loop approvals
• ▹Establish evaluation suites and dashboards tracking precision, hallucination rate, latency, and cost
• ▹Run A/B and uplift experiments; own KPIs such as ROAS lift and pacing accuracy
• ▹Partner with product, engineering, sales, and data teams

Requirements

• ▹4-7 years of experience in analytics engineering, data science, or applied AI, with advanced Python and SQL
• ▹2+ years working with ads, retail, or e-commerce data
• ▹Hands-on experience with dbt and Snowflake or BigQuery
• ▹Experience orchestrating data pipelines with Airflow
• ▹Ability to design offline/online evaluations and A/B or uplift tests
• ▹Fluency in ads analytics concepts: ROAS, CPA, CTR, CVR, LTV, pacing
• ▹Shipped at least one production data or AI system with demonstrable business impact
• ▹Proficiency with a BI tool (Looker, Tableau, Mode, or Power BI)
• ▹Bachelor's degree in a quantitative field or equivalent experience

Nice to have

• ▹Experience building AI-driven products or agents end to end, including retrieval design
• ▹Deep advertising expertise with a track record of driving automation improving ROAS or pacing
• ▹Applied experience with forecasting, anomaly detection, and uplift modeling
• ▹Experience with workflow automation tools (Retool, Zapier, n8n) or React
• ▹Familiarity with retail media ecosystems (Amazon Ads, Google Ads, Meta)

Soft skills

What we offer

• ▹market-competitive compensation
• ▹new-hire equity grant and annual refresh grants

About the company

Instacart is North America's leading online grocery platform, building the operating system for the grocery and ads industry.