Senior Product Manager - Search & AI Discovery (12 months parental cover)

Stack

Responsibilities

• ▹Define and evolve the product strategy and roadmap for Search & AI Discovery
• ▹Lead the technical SEO roadmap across scalable digital commerce platforms
• ▹Improve discoverability, site performance and search-readiness across markets and customer journeys
• ▹Explore and shape opportunities within AI search, generative discovery and agentic commerce
• ▹Turn developments from Google, OpenAI and other relevant platforms into product recommendations, tests and priorities
• ▹Embed SEO and AI discovery considerations into relevant digital initiatives and ways of working
• ▹Lead and support audits, pilots, experiments and continuous improvement initiatives
• ▹Partner with engineering teams to translate discovery needs into clear requirements and backlog priorities
• ▹Collaborate with Marketing, Content, Analytics and Commercial teams to strengthen content readiness and customer discoverability
• ▹Communicate technical and strategic topics with clarity to product, business and senior leadership audiences
• ▹Own core technical SEO capabilities: metadata, canonicals, XML sitemaps, robots.txt, structured data, hreflang, URL structures, pagination, faceted navigation and Core Web Vitals

Requirements

• ▹Experience in product management, digital commerce, SEO, search or related digital product areas
• ▹A solid understanding of technical SEO and its role in e-commerce growth, performance and discoverability
• ▹Good understanding of web technologies, CMS platforms and front-end fundamentals, including HTML, CSS and JavaScript
• ▹Experience working closely with engineering teams in an agile product development setup
• ▹Strong analytical skills and the ability to use data to identify opportunities, shape priorities and evaluate impact
• ▹The ability to translate complex technical topics into clear recommendations and actionable product priorities
• ▹Excellent communication skills in English
• ▹Existing right to work in Sweden (no relocation assistance or visa sponsorship)

Soft skills

What we offer

• ▹25% staff discount on all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET), in stores and online
• ▹H&M Incentive Program (HIP)
• ▹Local market perks that differ by country, e.g. competitive compensation, a day off on your birthday, a gift for the birth of your child
• ▹Extensive development opportunities around the globe

About the company

H&M Group is a global company of strong fashion brands and ventures. Its goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions.