Marketing Strategy Guide - AI-Native B2B Transformation

About Cumulus Vision

We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.

Role Overview

We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.

Key Responsibilities

Website Transformation:

• Lead complete website redesign strategy from positioning to user experience
• Collaborate with WordPress/Elementor developer on full site rebuild
• Create new site architecture, navigation, and conversion funnels
• Develop landing page strategy for different buyer personas and campaign needs
• Ensure website reflects AI-native positioning throughout all touchpoints

Strategic Planning:

• Develop comprehensive marketing strategy for AI-native positioning
• Create buyer personas for C-level decision makers in digital transformation
• Design customer journey mapping and conversion optimization
• Provide competitive positioning and messaging framework

Content Strategy:

• Guide content creation across all marketing channels
• Ensure messaging resonates with enterprise buyers
• Develop thought leadership positioning and content themes
• Create content testing and optimization frameworks

Requirements

Required Experience

• 3+ years B2B marketing for professional services, consulting, or SaaS
• Proven experience leading website redesigns and repositioning projects
• Experience with marketing transformations or complete brand overhauls
• Track record of successful B2B campaign optimization

Preferred Background

• Previous work with consulting firms or technical services companies
• Experience marketing to C-level executives and enterprise buyers
• Knowledge of Salesforce ecosystem or business transformation
• Success with value-based positioning vs. commodity service marketing
• Portfolio showing before/after website transformations
• Understanding of WordPress/Elementor workflow and capabilities

Working Structure

• Part-time: 10-15 hours/week
• Remote-first with weekly strategy sessions
• Collaborative approach with internal team and developer
• Results-driven with clear KPIs and success metrics