Data Scientist (Media Effectiveness)

Stack

Responsibilities

• ▹Design data-driven solutions tailored to client challenges, leveraging advanced analytical methods, ML models and AI technologies
• ▹Lead media effectiveness projects: design, build and interpret Media Mix Models, incrementality studies and multi-touchpoint attribution solutions that inform client budget allocation and marketing strategy
• ▹Implement end-to-end, scalable ML & AI systems — model training, inferencing, deployment and monitoring — leveraging cloud technologies
• ▹Take a leading role in a multidisciplinary team of engineers, consultants and client stakeholders
• ▹Communicate complex technical solutions to clients through progress reports and demonstrations
• ▹Translate complex model outputs into clear, actionable recommendations for client stakeholders, including senior marketing leadership
• ▹Consult and guide clients on data science implementation as a trusted advisor on data-driven decision making

Requirements

• ▹MSc degree in a highly analytical, quantitative discipline (e.g. Econometrics, Data Science, Applied Mathematics or Statistics)
• ▹Hands-on experience as a data scientist building media effectiveness solutions: Media Mix Modelling, incrementality studies and multi-touchpoint attribution
• ▹Solid understanding of marketing strategy, media channels and customer journeys, and how to translate media investment into business impact
• ▹A strong foundation in traditional statistical methods (regression, time series, probabilistic models), combined with a proactive mindset toward cutting-edge ML/AI developments
• ▹Deep understanding of Bayesian modelling and causal inference, applied in a client-facing measurement context
• ▹Proficiency in Python with data science libraries (scikit-learn, pandas, NumPy, SciPy)
• ▹Strong SQL skills and experience with data warehousing solutions (Snowflake, BigQuery, Redshift)
• ▹Understanding of MLOps concepts, with hands-on experience on cloud platforms (AWS, Azure, GCP)
• ▹Experience with version control (Git) and deployment tools (Docker)
• ▹Excellent analytical thinking and problem-solving abilities
• ▹Strong communication skills, able to explain technical concepts to a non-technical audience

Soft skills

About the company

DEPT®/AI's mission is to make the best work in the industry using AI; part of the EMEA Data & AI practice, present in 30+ countries as a digital-born agency with deep tech and marketing expertise.