Senior Analyst, Digital Merchandising

Responsibilities

• ▹Execute day-to-day digital merchandising activities aligned with the broader category and eCommerce strategy
• ▹Support on-site merchandising for assigned product categories: navigation, taxonomy, filters, product placement, cross-sell/upsell
• ▹Ensure accurate, compelling, and complete product presentation on product detail pages (titles, attributes, content, imagery, recommendations)
• ▹Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com
• ▹Partner with Category Management and Product Marketing to translate category strategies and priorities into optimized digital experiences
• ▹Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey
• ▹Support A/B tests, pilots, and experiments focused on conversion, engagement, and product discovery
• ▹Monitor performance at category and product level, produce regular reporting on KPIs (traffic, engagement, conversion, sales)
• ▹Turn data into actionable insights and recommendations for the Senior Manager and cross-functional partners
• ▹Maintain merchandising standards, digital taxonomy rules, and product data quality with PIM, Product, and IT teams
• ▹Support process improvements across digital merchandising workflows

Requirements

• ▹Ability to identify key barriers and core problems and apply creative problem-solving in complex situations
• ▹Ability to troubleshoot and resolve complex problems
• ▹Comfortable making decisions under uncertainty, sometimes with incomplete information
• ▹Ability to work independently with instruction limited to expected results, determining own approach to solutions
• ▹Experience overseeing projects and assignments (planning, assigning, monitoring, reviewing progress and accuracy, evaluating results)

Soft skills

About the company

White Cap is committed to Building Trust on Every Job, operating as a knowledgeable, capable, and dependable partner, with associates as the driving force behind that commitment.