BI Data Analyst

Stack

Responsibilities

• ▹Monitor, analyze and report on the performance of acquisition channels
• ▹Develop and maintain dashboards for key metrics such as traffic sources, conversion rates and lifetime values
• ▹Design and implement data strategies to optimize marketing efforts
• ▹Translate complex datasets into actionable insights for marketing decisions and growth
• ▹Analyze user journeys to find optimization potential in acquisition channels
• ▹Design and analyze A/B tests for landing pages, offers and affiliate traffic strategies
• ▹Develop predictive models to forecast traffic, conversion and revenue across affiliate segments
• ▹Ensure accuracy, integrity and consistency of affiliate marketing data with engineering and product teams
• ▹Define and enforce data collection standards and best practices
• ▹Communicate findings clearly to non-technical stakeholders
• ▹Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau
• ▹Identify reporting issues through anomaly detection and behavioral analysis
• ▹Share best practices and help foster a data-driven culture

Requirements

• ▹5+ years of experience in data analytics, ideally 2+ in performance or affiliate marketing analytics
• ▹Strong SQL: querying large datasets across multiple tables and optimizing complex joins
• ▹Hands-on experience with data visualization and BI platforms (e.g. Looker, Tableau, Power BI)
• ▹Working knowledge of Python or R for advanced analytics, data wrangling and automation
• ▹A/B testing and experimentation: designing, executing and analyzing split tests, with an understanding of statistical significance
• ▹Data modeling and forecasting: predictive models, regression, cohort and lifetime value analysis
• ▹Proven track record of turning data into business decisions
• ▹Experience in fast-paced digital or e-commerce environments
• ▹Strong communication skills, presenting complex data clearly
• ▹Business acumen: aligning data initiatives with business goals
• ▹Problem-solving, proactive, analytical mindset

Nice to have

• ▹Deep knowledge of affiliate channels, performance marketing KPIs, attribution models and conversion funnels

Soft skills

What we offer

• ▹Real impact: insights directly shape marketing strategy and revenue decisions
• ▹Diverse data across competitive verticals and acquisition channels
• ▹Collaborative environment with engineering, product and marketing
• ▹Competitive salary, performance-based incentives and private healthcare
• ▹Remote, on-site or hybrid work

About the company

Growth Leads is an online lead generation company that creates quality leads in competitive verticals such as iGaming, financials, health and communications through high-quality websites.