Data Analyst Intern – Advertising Optimization

Stack

Responsibilities

• ▹Monitor day-to-day performance of DCO campaigns, ensuring they meet or exceed target KPIs
• ▹Manage budget pacing, spending boosts, and budget depletion to maximize efficiency and results
• ▹Optimize across key dimensions including sites, devices, creatives, bids, and audience segments
• ▹Set up, monitor, and evaluate advertiser-specific A/B tests, from hypothesis through execution to analysis
• ▹Create regular reports for clients and internal stakeholders detailing performance trends, insights, and recommendations
• ▹Analyze campaign performance and prepare insights and presentations for internal business meetings, identifying issues and recommending improvements

Requirements

• ▹B.Sc. student in Computer Science, Business Informatics, or a related field, available ~3 days/week during the internship
• ▹Strong SQL and Excel skills, including advanced functions, pivot tables, and data manipulation
• ▹Solid grasp of statistical and mathematical concepts to interpret metrics and support data-driven decisions
• ▹Analytical, logical thinker with a proactive problem-solving mindset
• ▹Independent and reliable, able to manage time and own tasks end-to-end

Nice to have

• ▹Python knowledge

Soft skills

What we offer

• ▹Hybrid work schedule with 3 days in-office, with the option to come in more often
• ▹Work with major publisher partners such as Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E!

About the company

Taboola is the leading performance-driven advertising company, founded by Adam Singolda. Proud of its culture, its publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E!.