AI Creative Lead

Responsibilities

• ▹Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing
• ▹Ship volume: dozens of variants a week, not one polished hero asset a month
• ▹Run creative testing loops: read hook rates, hold rates, CPMs — kill losers fast, scale winners faster
• ▹Stay on the bleeding edge of tooling (Arcads, Veo, HeyGen, Captions, Higgsfield, etc.) and rebuild the pipeline as better tools ship
• ▹Navigate real-world constraints: TikTok ad policy, supplement compliance, AI-content disclosure, account health

Requirements

• ▹Already doing this: nights, weekends, on their own projects
• ▹Thinks in metrics, not aesthetics: hook rate, 3-second hold, CPM, CPA
• ▹Tool omnivore with strong opinions on what actually works
• ▹Moves without permission, given a budget, a goal, and a direct line to leadership

Nice to have

• ▹Interest in fitness, lifting, Hyrox, or the supplement/longevity world

Soft skills

What we offer

• ▹Top-of-market pay for top-of-market output
• ▹Real ownership of a function considered existential to the business
• ▹Speed: idea to live ad in a day, not a quarter
• ▹A serious tools budget for AI subscriptions
• ▹Remote, async-friendly, small team, zero bureaucracy

About the company

Avida is a Khosla Ventures-backed Silicon Valley company founded by ex-MIT and ex-Google founders, on a mission to bring health and wellness coaching to a billion people. It currently offers AI-powered personalized wellness coaching and will soon add peptides, hormone therapy, and GLP-1 medications via a US-based physician and compounding pharmacy network.