Salesforce Marketing Cloud Developer

Stack

Responsibilities

• ▹Act as a consultant and technical expert on the Salesforce platform, supporting stakeholders and users
• ▹Closely collaborate with experts from other areas to leverage Salesforce technologies through integrations with other solutions
• ▹Set up new business units in SFMC, including configuration of data points and FTP locations
• ▹Use AMPscript to develop dynamic content in SFMC
• ▹Use SSJS to develop new custom applications in Journey Builder, leveraging REST & SOAP APIs via installed packages
• ▹Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL
• ▹Leverage Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio and other tools to deliver multi-touch communications
• ▹Oversee complex campaign workflow rules and data segmentation for campaigns and triggered sends
• ▹Oversee the ETL of multiple business units, suggesting best practices for daily automations
• ▹Configure the database environment by creating the data model using Data Extensions and Contact Builder inside Data Designer
• ▹Define data validation, cleansing and deduplication rules and processes in SFMC
• ▹Define data connectors for data ingestion into Salesforce, partnering with CRM and Data teams
• ▹Assist in the technical and architectural framework for SFDC applications, ensuring scalability of solutions
• ▹Serve as the subject matter expert for SFMC for internal stakeholders, including managers and end-users
• ▹Gather, discuss and implement requirements based on best practices
• ▹Communicate technical and business solutions to multiple audiences

Requirements

• ▹University degree in Computer Science, Information Systems, or a related field
• ▹Salesforce Certified Marketing Cloud Developer (or equivalent certification)
• ▹At least 3 years of hands-on experience with Salesforce Marketing Cloud
• ▹Strong knowledge of Salesforce administration (minimum 1 year)
• ▹Solid understanding of SQL, data modeling, and integration methods
• ▹Strong documentation and knowledge-sharing mindset
• ▹Ability to stay updated on industry trends, emerging technologies, and third-party solutions
• ▹Excellent communication skills, explaining complex technical concepts to both technical and non-technical audiences
• ▹Experience with JavaScript

Nice to have

• ▹Experience with Salesforce Service Cloud and Sales Cloud

Soft skills

What we offer

• ▹Fitness-wellness allowance
• ▹Company mobile phone for private use with 100 GB
• ▹Annual HUF devaluation compensation
• ▹Hybrid model: 3 days in the office, 2 days from home
• ▹Private Health Insurance
• ▹Career development
• ▹Technical and soft-skill training opportunities
• ▹Breakfast, fruits and lunch
• ▹Team building events

About the company

Betsson Group is an international gaming company with more than 2,800 employees representing over 75 nationalities across a global network of offices, including 1,500 at its Malta headquarters.