Developer Marketing Lead, APAC

Responsibilities

• ▹Lead APAC developer marketing strategy across priority markets, audiences, and channels
• ▹Build programs that improve developer awareness, education, product understanding, and advocacy
• ▹Translate global developer launches and narratives into regionally resonant activation plans
• ▹Partner with Developer Relations and technical stakeholders to ensure programs are credible and useful
• ▹Develop repeatable regional plays: content, technical education, hackathons, builder workshops, community moments
• ▹Support startup marketing initiatives where startup and developer audiences overlap
• ▹Establish clear operating rhythms, prioritization, and measurement/feedback loops with global and regional partners
• ▹Bring APAC developer insight and market nuance into global planning

Requirements

• ▹10+ years of experience in developer marketing, technical marketing, or product marketing for developer products
• ▹Proven track record building credible marketing programs for developer audiences
• ▹Experience leading regional or multi-market programs across launches, education, content, and events
• ▹Strong cross-functional experience with Developer Relations, Product, Growth, Startups, and regional marketing
• ▹Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments
• ▹Strong communication, prioritization, and stakeholder management skills

Nice to have

• ▹Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems
• ▹Familiarity with APAC developer communities, technical events, and startup ecosystems
• ▹Experience working across developer and startup audience overlap, including founder storytelling

Soft skills

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity, prioritizing safety and human needs.