Senior Manager Consumer Planning & Analytics

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Consumer Planning & Analytics in Winston-Salem, NC.

This role is accountable for translating large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution. The Snr Manager will combine strong analytical capability, business acumen, and storytelling skills to support advanced pricing analytics, measurement, automation, and cross-functional planning across brands and channels.

Your key responsibilities will include:

• Lead the development of advanced analytics and data science solutions that connect commercial strategy, pricing, consumer insights, and promotional investment decisions.
• Synthesize large and complex data sets, including D2C, loyalty, retail sales, and commercial performance data, into clear, actionable business recommendations.
• Design, validate, and deploy machine learning, statistical, and test-and-learn methodologies to optimize pricing and promotional effectiveness across brands and channels.
• Apply analytical techniques such as A/B testing, ROI analysis, regression, decision trees, gradient boosting, and related methods to answer ambiguous business questions.
• Partner with IDT and technology teams to ensure analytical models are scalable, maintainable, production-ready, and integrated into existing data infrastructure.
• Translate complex technical outputs into compelling business narratives, dashboards, and data visualizations that support stakeholder alignment and senior leadership decision making.
• Partner cross-functionally with Brand, Trade Marketing, Finance, Consumer Insights, Analytics, and commercial teams to embed business context into analytical solutions.
• Coach, guide, and develop analysts or data scientists while helping build a collaborative, insight-led culture focused on measurable business impact.

What are we looking for?

• Bachelor’s degree required; Master’s degree preferred in Business Analytics, Statistics, Computer Science, Market Research, Business, or a related quantitative discipline
• 5+ years of experience in marketing analytics, data science, machine learning, pricing analytics, or a related quantitative field; CPG or commercial strategy experience preferred.
• Strong technical proficiency in Python, SQL, Databricks, statistical modeling, machine learning methods, and advanced analytics techniques.
• Practical experience with A/B testing, ROI analysis, regression, decision trees, gradient boosting, promotional effectiveness measurement, and model validation.
• Experience working with large commercial, retail, consumer, loyalty, or D2C data sets to identify trends, opportunities, and actionable recommendations.
• Ability to translate technical outputs into plain-language business stories, executive-ready presentations, and data visualizations using tools such as Power BI or Tableau.
• Strong stakeholder management, communication, and influencing skills, with ability to partner across commercial, analytics, finance, brand, and technology teams.
• Experience guiding, coaching, or developing analysts or data scientists is preferred.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).