Business Analyst – Digital Commercial Analytics

Stack

Responsibilities

• ▹Analyse digital and commercial performance to identify opportunities, risks and growth drivers
• ▹Turn strategic business questions into actionable insights and recommendations through customer, sales and behavioural analysis
• ▹Develop business cases and support prioritisation of initiatives and investments
• ▹Conduct deep-dive analyses to understand customer behaviour and the drivers behind business performance
• ▹Partner with QCP (Quantified Commercial Plan) to develop, maintain and evolve frameworks, tools, guidelines and best practices
• ▹Drive best practices, analytical frameworks and capability development for Commercial Business Analysts across Sales Markets
• ▹Provide analytical support and insights on post-purchase customer experience, fulfilment, returns and customer behaviour
• ▹Support business reviews, hindsight analyses and strategic planning through fact-based recommendations
• ▹Contribute to the continuous development of analytical methods, tools, technologies and ways of working within the team

Requirements

• ▹5+ years of experience in business analysis, commercial analytics, business controlling, commercial planning or a similar field
• ▹Strong understanding of digital business, e-commerce and customer behaviour
• ▹Strong analytical capabilities and experience working with complex datasets
• ▹Strong understanding of commercial performance drivers, customer behaviour and digital business KPIs
• ▹Proven ability to develop business cases and translate insights into recommendations and actions
• ▹Experience using AI-enabled tools, automation and modern analytical capabilities
• ▹Excellent communication and stakeholder management skills
• ▹Experience with analytical tools and platforms such as Power BI, Excel, BigQuery and other data analysis tools

Soft skills

What we offer

• ▹Full-time permanent contract
• ▹Staff discount card for H&M Group brands
• ▹H&M Incentive Program (HIP)
• ▹Flexible work arrangements
• ▹Wellness benefits
• ▹Parental support
• ▹Development opportunities around the globe

About the company

H&M Group is a global company of strong fashion brands and ventures. Its goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions.