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Lifecycle Marketing Manager - Self Service Cloud

Elastic
Backend Developer • Lead • On-site • Full-time • 📍 Ireland
📄 View original listing (EN)

Elastic seeks a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. The hands-on role spans strategy, content, and automation execution, translating product signals and user behavior into timely, relevant email experiences. It works closely with Product, Product Marketing, Marketing Operations, Analytics, and regional teams.

Stack

elasticsearch

Responsibilities

  • ▹Own end-to-end email program execution: audience sourcing, nurture flows, automation, triggered messaging
  • ▹Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion
  • ▹Write and edit compelling email copy for developer, technical, and business audiences
  • ▹Build and manage automated nurture programs in Marketo, including smart campaigns and segmentation
  • ▹Implement product telemetry- and behavior-based triggers to activate timely messaging
  • ▹Drive measurable improvement in trial-to-paid conversion through targeted nurture programs

Requirements

  • ▹6+ years of email marketing experience with a strong track record in lifecycle marketing
  • ▹5+ years of hands-on Marketo experience building complex nurture architectures
  • ▹Demonstrated ability to drive measurable outcomes (conversion, pipeline, engagement)
  • ▹Experience working in or alongside product-led growth (PLG) motions
  • ▹Strong copywriting skills for technical audiences without losing clarity
  • ▹Comfort working with product telemetry and behavioral signals

Soft skills

Strong copywriting and clear communicationHighly organized with strong attention to detailAbility to manage multiple programs simultaneouslyData-driven mindset
Languages: angol