Donut Studios, the in-house creative studio of digital marketing agency New Engen, is seeking a Lead Creative Strategist. The role is responsible for developing performance-driven creative and messaging strategies across digital channels and serving as the creative strategy lead for assigned clients.
Responsibilities
- ▹Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display
- ▹Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and resonates with target audiences
- ▹Serve as the creative strategy lead in client meetings for assigned accounts, providing guidance on creative direction and platform-specific best practices
- ▹Turn audience insights into creative direction by analyzing consumer mindsets, attitudes, and behaviors and translating them into actionable creative concepts
- ▹Partner with media counterparts to drive creative performance, using performance data, KPIs, and client feedback to refine strategies
- ▹Manage creative launch pipelines in close coordination with media partners, maintaining visibility into timelines and dependencies
- ▹Lead creative briefing and project management using tools like Asana and Slack
- ▹Ensure quality and brand alignment by reviewing scripts, concepts, and final deliverables before launch
- ▹Strengthen cross-functional collaboration by building processes and workflows across creative, media, and client teams
Requirements
- ▹5+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency
- ▹Management experience of direct reports and junior team members
- ▹Digitally savvy and creative, with up-to-date knowledge of trends on YouTube, Instagram/Facebook, and TikTok
- ▹A growth mindset and a strong grasp on culture
Nice to have
- ▹A background in creating UGC to enhance engagement and reach
Soft skills
About the company
New Engen is a digital marketing agency that helps brands grow smarter across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is its in-house creative studio, purpose-built to craft high-performing, platform-native digital content. It is a collaborative group of strategists, content creators, copywriters, editors, designers, and account strategists.